Principal Industry Advisory - 10476
AI summary of the role
This Principal Industry Advisory role at Coupa drives Total Spend Management (TSM) maturity for prospects and customers, acting as a senior industry expert across the customer lifecycle.
What you’ll do
- Develop and execute industry business plans to generate demand and grow the sales pipeline
- Provide senior-level support during sales cycles to increase win rates and deal sizes
- Lead executive-level discussions and business value assessment workshops to accelerate customer TSM maturity
- Build a strong ecosystem of sub-industry customer references and success stories
What you’ll bring
- Minimum 9-12 years of professional experience in large, multi-national software or IT organizations
- Proven expertise in at least one industry or solution segment
- Experience working directly with Sales Management and Field Sales
- Strong customer-facing skills with ability to build credibility with executives
Technologies
Total Spend Management · Coupa · RFP · product demonstrations · business value assessment · go-to-market · sales pipeline · thought leadership
Source and classification
Deployment strategy · Evidence for this classification:
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. The Impact of a Principal Industry Advisory at Coupa: Help our prospects and customers accelerate their Total Spend Management (TSM) maturity and maximize the value they get from Coupa. Establish Coupa as the premier and credible partner in TSM by showcasing our deep industry experience and expertise. This runs the entire customer value lifecycle from early demand generation through to existing customers. Partnering with pre and post sales stakeholders to being industry expertise to all facets of Coupa’s customer value lifecycle with the north star goal of constantly pushing the bounds of customer maturity. What You'll Do: Go-to-Market Strategy and
More from the job description
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. Why join Coupa? 🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. 🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. 🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business d [... source excerpt omitted ...] and our culture is driven by transparency, openness, and a shared commitment to excellence. 🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. The Impact of a Principal Industry Advisory at Coupa: Help our prospects and customers accelerate their Total Spend Management (TSM) maturity and maximize the value they get from Coupa. Establish Coupa as the premier and credible partner in TSM by showcasing our deep industry experience and expertise. This runs the entire customer value lifecycle from early [... source excerpt omitted ...] ing with pre and post sales stakeholders to being industry expertise to all facets of Coupa’s customer value lifecycle with the north star goal of constantly pushing the bounds of customer maturity. What You'll Do: Go-to-Market Strategy and Pipeline Generation: Develop and execute a comprehensive and actionable industry business plan to generate demand and grow the sales pipeline. This includes enabling sales teams and partners to effectively differentiate Coupa in the marketplace. Sales Cycle Support: Provide senior-level support during sales cycles to increase win rates and deal sizes. This involves ensuring the correct industry messaging is embedded in RFP responses, busine
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