Global GTM Business Architect - Microsoft Fabric
AI summary of the role
Global GTM strategy lead for Microsoft Fabric, owning revenue and go-to-market for Fabric IQ, Real-Time Intelligence, and Power BI across Microsoft's commercial ecosystem.
What you’ll do
- Own revenue and KPIs for Microsoft Fabric workloads (Fabric IQ, Real-Time Intelligence, BI) across enterprises, digital natives, and ISVs.
- Design and launch data-led sales programs with partners to grow Fabric market share.
- Coach global sales teams and managers on executing Fabric opportunities.
- Translate technical capabilities (knowledge graphs, eventstreams, semantic models) into business-aligned solution frameworks.
What you’ll bring
- Bachelor's degree in Business, Marketing, Finance, Engineering, or related field AND 4+ years experience in business consulting, sales, sales operations, IT, account management, business development, marketing, or IT field sales (or equivalent).
- 3+ years experience in Near Term Strategy (1-2 years out), Management Consulting, or Finance.
- Preferred: 6+ years in marketing, strategy, sales, program management, or related experience.
Technologies
Microsoft Fabric · Fabric IQ · Real-Time Intelligence · Power BI · knowledge graphs · ontologies · eventstreams · Eventhouse/KQL · semantic models · Azure
About Microsoft
Microsoft sells cloud infrastructure, productivity software, and AI tools to enterprises and consumers globally, anchored by Azure, Office 365, and the OpenAI partnership.
Public
Source and classification
Deployment strategy · Evidence for this classification:
Business Intelligence (Power BI). In this position, you'll work at the intersection of strategy, technology, and business, collaborating with engineering, field, and partner teams to bring Fabric's data-to-decisions capabilities to life through practical, high-impact use cases. This role sits within the AI and Data Platform Go-To-Market team and is focused on accelerating the adoption of Microsoft Fabric across Microsoft's commercial ecosystem — establishing Fabric IQ as the semantic intelligence layer that grounds enterprise AI in governed business context, Real-Time Intelligence as the engine for event-driven and streaming analytics, and BI as the decision surface that reaches every business user. In this role, you will architect the business strategy, go-to-market approach, and customer engagement models to drive scalable, governed, and impactful Fabric adoption. You'll own overall
More from the job description
Overview MCAPS-Core accelerates customer outcomes and business growth. By uniting product, engineering, marketing, sales, customer success, and partners around a common customer mission, we help customers realize value faster and turn innovation into measurable business impact. Through deep technical expertise and differentiated go-to-market execution, we win competitively, capture market share, and scale repeatable growth motions. We differentiate through value creation - delivering world-class, AI-powered customer experiences that accelerate adoption, strengthen loyalty, and create sustainable competitive advantage, driving growth that outpaces the market. As a Global GTM Strategy Lead for Microsoft Fabric, you'll play a key role in defining and scaling Microsoft's go-to-market strategy for the unified data platform of the AI era - spanning Fabric IQ, Real-Time Intelligence, and Business Intelligence (Power BI). In this position, you'll work at the intersection of strategy, technology, and business, collaborating with engineering, field, and partner teams to bring Fabric's data-to-decisions capabilities to life through practical, high-impact use cases. This role sits within the AI and Data Platform Go-To-Market team and is focused on accelerating the adoption of Microsoft Fabric across Microsoft's commercial ecosystem — establishing Fabric IQ as the semantic intelligence la [... source excerpt omitted ...] ned business context, Real-Time Intelligence as the engine for event-driven and streaming analytics, and BI as the decision surface that reaches every business user. In this role, you will architect the business strategy, go-to-market approach, and customer engagement models to drive scalable, governed, and impactful Fabric adoption. You'll own overall revenue for the Fabric workloads in scope, managing key metrics and addressing new market opportunities. You will also lead sales programs that leverage Fabric IQ, Real-Time Intelligence, and BI to solve customer challenges, partnering with Marketing and Engineering to share feedback and shape product strategy. Microsoft’s mission [... source excerpt omitted ...] realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Responsibilities Strategic Architecture & Program Design Design and launch data-led sales programs with key Microsoft partners to grow Microsoft Fabric market share across Fabric IQ, Real-Time Intelligence, and BI, spanning Enterprises, Digital Natives, and ISVs. Coach global sales teams and managers to execute Fabric opportunities effectively across the IQ, Real-Time Intelligence, and BI workloads. Collaborate with sales, partners, marketing, and engineering to drive coordinated cross-business data and
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