Relationship Marketing Manager - MSIM Digital Marketing - Vice President
AI summary of the role
This Vice President role leads global relationship marketing capabilities at Morgan Stanley Investment Management, focusing on email execution, subscription management, and lifecycle engagement.
No longer in the current catalog. Last included 2026-09-09. Check the employer’s posting for availability.
What you’ll do
- Oversee end-to-end global marketing data strategy execution and activation, building platform capabilities for audience segmentation, subscriptions, triggers, and OFT automation.
- Lead Salesforce marketing data governance to ensure consistency, accuracy, and enable reporting.
- Architect and implement a unified relationship marketing strategy to support channel needs across digital marketing touchpoints.
- Lead integration of Adobe Experience Manager, Salesforce Marketing Cloud, Stensul, and Seismic into the global Relationship Marketing experience ecosystem.
What you’ll bring
- 10+ years of experience in digital marketing, relationship marketing, or marketing technology roles within asset management.
- Proven leadership in marketing data strategy, platform design, and cross-functional execution.
- Deep understanding of asset management channels and appropriate engagement models.
- Expertise in Adobe Experience Cloud (AEM, AEP, Journey Optimizer), SFMC, Seismic, and LMS platforms.
Technologies
Salesforce Marketing Cloud · Adobe Experience Manager · Adobe Experience Platform · Adobe Journey Optimizer · Seismic · Stensul · LMS platforms · Salesforce
About Morgan Stanley
Global financial-services firm advising, trading, managing and allocating capital for corporations, governments, institutions, wealthy clients and retail investors across banking, markets and asset management.
Public · 5000+ people
Source and classification
Internal deployment & tooling · Evidence for this classification:
decision-making that enhances the end-to-end client experience across digital channels. Key Responsibilities Marketing Data & Measurement Oversee the end-to-end global marketing data strategy execution and activation. Build the platform capabilities to support audience segmentation, subscriptions, triggers, and Outlook file template (OFT) automation. Lead Salesforce marketing data governance within Salesforce to ensure consistency and accuracy and enable reporting. Educate other stakeholders and partners on data definitions, usage protocols and best practices for campaign tracking and reporting. Lead the integration and implementation of the marketing technology stack with Salesforce, collaborating with IT and vendor teams to optimize platform functionality and data flow. Oversee deployment, governance, and continuous improvement of Salesforce-related marketing tools and
More from the job description
The Relationship Marketing Manager is a digitally fluent leader responsible for driving global relationship marketing capabilities, with a focus on email execution, subscription and preference management, and lifecycle engagement. This role combines strategic ownership with hands-on delivery, using marketing data, standardized design frameworks, and enterprise platforms to deliver consistent, compliant, and personalized client communications at scale. The role supports strong CRM data governance by promoting accurate data use, clear consent and preference management, and adherence to data standards that enable effective segmentation, reporting, and personalization. Acting as a subject matter expert and cross-functional liaison, the Relationship Marketing Manager partners within GMS, technology, and channel marketing teams to enable scalable automation, strong governance, and data-driven decision-making that enhances the end-to-end client experience across digital channels. Key Responsibilities Marketing Data & Measurement Oversee the end-to-end global marketing data strategy execution and activation. Build the platform capabilities to support audience segmentation, subscriptions, triggers, and Outlook file template (OFT) automation. Lead Salesforce marketing data governance within Salesforce to ensure consistency and accuracy and enable reporting. Educate other stakeholder [... source excerpt omitted ...] g in partnership with channel marketing, analytics and data teams. Work with channel marketing to define marketing KPIs and measurement frameworks to assess campaign performance, client engagement. and experience impact. Relationship Marketing Execution Build and maintain a relationship management platform that supports channel marketing needs and allows for customized execution and reporting at scale. Architect and implement a unified relationship marketing strategy to support channel needs across digital marketing touchpoints. Lead implementation and day to day use of relationship marketing platform and tools to drive client engagement. Collaborate with channel marketin [... source excerpt omitted ...] to advance the data platform and expand the capabilities. Serve as SME for data and experience design, ensuring alignment with channel marketing objectives, brand standards, and client expectations. Technology Platform Design & Integration Lead integration of Adobe Experience Manager (AEM), Salesforce Marketing Cloud (SFMC), Stensul and Seismic into the global Relationship Marketing experience ecosystem. Implement Adobe Experience Platform and Journey Optimizer and evaluate other potential platform enhancements as needed. Integrate Seismic with marketing and distribution technology stack for delivery optimization and performance tracking in partnership with our Seismic le
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