Skip to content
NEXTMOVEFDE careers · United States

Senior Marketing Intelligence Strategist

AI summary of the role

Senior-level marketing intelligence strategist at Zillow, owning the vision and roadmap for marketing analytics products across paid, owned, and measurement domains.

What you’ll do

  • Define the end-state intelligence product vision for each marketing domain and build the strategic case for what to build, for whom, and why
  • Act as a strategic thought partner to marketing leaders, pressure-testing assumptions and aligning on high-impact intelligence investments
  • Translate strategy into detailed specs (mockups, data requirements, prioritized features) for BI analysts to build from
  • Drive post-launch adoption by monitoring usage, diagnosing stalls, and iterating until products are embedded in workflows

What you’ll bring

  • 8+ years in marketing analytics, media analytics, or strategic analytics, ideally shaping analytical approaches rather than executing predefined briefs
  • Deep fluency in at least one marketing domain: paid media, owned media, or marketing measurement
  • Hands-on SQL and dashboarding tools (Tableau, Looker, Power BI)
  • Consultative mindset with a track record of delivering higher-impact solutions beyond surface-level requests

Technologies

SQL · Tableau · Looker · Power BI · AI · marketing mix modeling · attribution

About Zillow

Consumer real estate marketplace that pairs high-intent housing traffic with software, financing, rentals, and agent tools to make moving easier end to end.

Public · 5000+ people

Source and classification

Deployment strategy · Evidence for this classification:

About the team The Senior Specialist, Business Intelligence leverages advanced analytics, data modeling, and visualization to translate complex business questions into actionable insights that inform strategic and operational decisions. Partnering closely with product, marketing, and operations stakeholders, this role designs and maintains robust BI solutions and self-service reporting, improves data quality and accessibility, and mentors others on data-driven decision making. About the role Define the vision: For each marketing domain, leading with a strong point of view on what the end-state intelligence product should be, informed by stakeholder input and an understanding of today’s gaps, and building a strategic case for what to build, for whom, and why Strategic thought partner to marketing leaders: Pressure-testing what stakeholders think they need, challenging assumptions, and
More from the job description

About the team The Senior Specialist, Business Intelligence leverages advanced analytics, data modeling, and visualization to translate complex business questions into actionable insights that inform strategic and operational decisions. Partnering closely with product, marketing, and operations stakeholders, this role designs and maintains robust BI solutions and self-service reporting, improves data quality and accessibility, and mentors others on data-driven decision making. About the role Define the vision: For each marketing domain, leading with a strong point of view on what the end-state intelligence product should be, informed by stakeholder input and an understanding of today’s gaps, and building a strategic case for what to build, for whom, and why Strategic thought partner to marketing leaders: Pressure-testing what stakeholders think they need, challenging assumptions, and aligning on the intelligence investments that will have the greatest impact on decisions and outcomes Translate strategy into specs: Outlining mockups, data requirements, and prioritized feature sets with enough detail for BI analysts to build from, prototyping and validating concepts using available data and tools before committing to full builds Drive adoption post-launch: Monitoring usage, diagnosing where adoption stalls, and iterating on products until they are embedded in day-to-day work [... source excerpt omitted ...] innovative, inclusive, and engaging culture where employees are empowered to grow. No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together. Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your [... source excerpt omitted ...] s, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and

How jobs are selected

Employer postings · Data from · Sources