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NEXTMOVEFDE careers · United States
Biogen

Senior Director US Omnichannel/ Digital Engagement

AI summary of the role

Senior Director leading the transformation of Biogen's US omnichannel and digital engagement strategy, reporting to the Head of Omnichannel Excellence.

What you’ll do

  • Lead the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models using Decision Engines for personalized Next Best Actions.
  • Oversee omnichannel strategy and execution across multiple therapeutic areas/brands, aligning cross-functional teams to deliver a unified customer experience.
  • Serve as single primary contact to a key TA/Brand, driving omnichannel/digital strategy and end-to-end execution including customer journey and campaign planning.
  • Engage and influence executive stakeholders (e.g., NALT) to secure strategic alignment and accelerate enterprise-wide omnichannel/digital transformation.

What you’ll bring

  • Minimum of 15+ years’ Omnichannel/Digital engagement healthcare client experience in Pharmaceutical or Biotech.
  • Experience in driving Next Generation Omnichannel with AI Decision Engine integration.
  • Proven experience in strategy and execution of next generation Omnichannel with AI as the foundation.
  • Ability to manage and influence senior level executives.

Technologies

AI Decision Engine · MarTech · SAFe agile · predictive analytics · automation · modular content · SEO · email · web · social

About Biogen

Global biotech that discovers, manufactures, and commercializes therapies for neurological, neurodegenerative, and rare diseases (Alzheimer's, MS, SMA, Friedreich's ataxia).

Public · 5000+ people

Source and classification

Deployment strategy · Evidence for this classification:

Job Description About This Role You will join the North American Business Operations & Insights (BIO) team in Omnichannel Excellence, as a critical partner to Biogen’s US marketing teams. You will be accountable for leading the planning and implementation of all Omnichannel/Digital in support of our US teams. In this critical role, you will lead a team of Omnichannel/Digital experts, and you will act as the strategic/tactical business partner to the Brand/Therapeutic Area (TA)teams’ enterprise-wide – translating Brand vision into Omnichannel/Digital reality for both HCP and Patient customers. This senior leadership position is responsible for shaping and executing the vision for our next-generation Omnichannel and Digital strategy. The role will lead the organization into the future by creating an AI-powered, data-driven ecosystem that delivers personalized, always-on engagement at
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