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NEXTMOVEFDE careers · United States
Biogen

Director, US Omnichannel/Digital Engagement

AI summary of the role

Director-level role leading omnichannel and digital engagement strategy for new US brand launches at a mid-sized biotech.

What you’ll do

  • Translate launch strategy into omnichannel plans including journey mapping, channel mix, and content sequencing using an AI-powered next-best-action engine.
  • Act as dedicated Omnichannel/Digital Experience Architect for assigned therapeutic area, designing AI-enabled customer journeys across HCP and patient segments.
  • Own end-to-end accountability for planning, execution, and performance of omnichannel campaigns, ensuring alignment with brand objectives.
  • Collaborate with cross-functional teams (Media, Operations, Decision Science, IT, PRC, Regulatory, Field, Patient Services) to deliver integrated solutions.

What you’ll bring

  • Minimum 10 years' Omnichannel/Digital engagement healthcare client experience in Pharmaceutical or Biotech.
  • Proven experience leading Omnichannel and digital engagement strategies for brand launches using Decision Engines.
  • Solid working knowledge of AI-driven next-best-action frameworks, personalization, and orchestration engines.
  • Demonstrated ability to serve as a trusted omnichannel thought partner to Brand teams, influencing experience design and channel strategy.

Technologies

AI-powered next-best-action engine · Decision Engine · MarTech · SEO/GEO · personalization · customer journey mapping · tagging/tracking/reporting · omnichannel orchestration

About Biogen

Global biotech that discovers, manufactures, and commercializes therapies for neurological, neurodegenerative, and rare diseases (Alzheimer's, MS, SMA, Friedreich's ataxia).

Public · 5000+ people

Source and classification

Deployment strategy · Evidence for this classification:

Job Description About This Role You will join the Business Operations & Insights (BIO) team within Omnichannel Excellence as an omnichannel & digital lead supporting upcoming brand launches. In this role, you will ensure a new US Brand or indication is brought to market with high‑impact, measurable, and compliant omnichannel engagement across HCP and Patient audiences. As part of Biogen’s Omnichannel Transformation, you will leverage an AI-powered next-best-action engine to dynamically determine the optimal channel, content, cadence, and customer engagement strategy. Your focus will be on creating seamless, connected experiences that anticipate customer needs and deliver value at every touchpoint. This position reports to the Senior Director, US Omnichannel Engagement and collaborates with cross-functional teams to bring next-generation engagement to life. This position will also
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