CRO Manager (Conversion Rate Optimization)

The Role The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives. Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This individual contributor is fully client‑facing and manages CRO roadmaps, post‑test rollout requirements, and ongoing reporting. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -100% paid parental leave -4 [... source excerpt omitted ...] de array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). *This position may be performed remotely in most states within the US, with some exclusions. **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a spac [... source excerpt omitted ...] such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote You Will Be Leading hypothesis development and designing test strategies for multiple clients Creating structured CRO test plans, including objectives, KPIs, and success criteria Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing Collaborating with Experience Design to shape UX/UI test variations Writing clear and detailed test requirements for developers to implement Using GA4,