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NEXTMOVEFDE careers · United States
Realtor.com

Senior Data Scientist, CRM & Personalization

AI summary of the role

This Senior Data Scientist role drives CRM marketing strategies for Realtor.com's Seller and Owner verticals.

What you’ll do

  • Develop and implement data-driven CRM marketing strategies including segmentation, targeting, and personalization initiatives.
  • Map and analyze the customer journey for sellers/owners identifying key touchpoints and opportunities for optimization through CRM interventions.
  • Build sophisticated segmentation models to identify and target potential audiences for specific seller/owner projects based on various data sources.
  • Design and execute personalized communication strategies and campaigns for consumers in both the Seller and Owner sectors.

What you’ll bring

  • 5 years of related experience, with 2+ years as a Data Scientist, preferably with a focus on marketing analytics or CRM.
  • Strong proficiency in statistical modeling, machine learning techniques (e.g., regression, classification, clustering), and data mining.
  • Experience with CRM platforms (e.g., Cordial, Braze) and marketing automation tools.
  • Excellent SQL skills and experience working with large datasets.

Technologies

SQL · Python · R · Tableau · Power BI · Cordial · Braze · statistical modeling · machine learning · data mining

About Realtor.com

News Corp-owned real estate portal connecting home buyers, sellers, renters, agents, MLSs, and advertisers through listing search, data, and lead-generation products.

Acquired · 1000–2000 people

Source and classification

Deployment strategy · Evidence for this classification:

Seller and Owner verticals. This role will leverage advanced analytical techniques to understand customer behavior, optimize marketing campaigns, personalize customer experiences, enhance lead generation and sales effectiveness, and ultimately contribute to increased customer engagement and revenue generation across both business lines. The ideal candidate will possess a strong analytical background, excellent communication skills, and a passion for leveraging data to solve complex business challenges in a dynamic real estate environment. Top Reasons to Apply: Massive, Visible Impact: We are sitting on a wealth of low-hanging fruit, meaning your work will directly drive consumer leads, retention, and revenue. True Strategy & Autonomy: You won't just be crunching numbers; you will have strong autonomy over data strategy and act as a crucial partner to product stakeholders. Own the
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