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NEXTMOVEFDE careers · United States
Wpromote

Senior Director, Data Strategy

AI summary of the role

Senior Director leading Wpromote's Data Strategy team, architecting data capture, measurement, and analytics for enterprise clients.

What you’ll do

  • Lead the Data Strategy team, directly managing 4-5 Directors/Associate Directors and their reports.
  • Architect data capture, measurement, and analytics solutions for enterprise client engagements.
  • Drive cross-departmental adoption of novel measurement solutions through partnership with the Product team.
  • Partner with sales and channel leaders on new business pitches and MarTech stack consulting.

What you’ll bring

  • 12+ years of experience leading data strategy and analytics teams.
  • Comprehensive knowledge of digital measurement ecosystem including MMM, MTA, and Incrementality.
  • Marketing technology and agency experience enabling enterprise analytics systems.
  • Proven ability to lead a team and a team of managers.

Technologies

Google Sheets · Excel · Google Slides · MMM · MTA · Incrementality · MarTech · Polaris · Ad platforms · Digital Analytics tools

About Wpromote

PE-backed independent marketing agency uniting media, creative, data, and strategy through Polaris IQ for growth-minded brands.

Acquired · 500–1000 people

Source and classification

Deployment team leadership · Evidence for this classification:

The Role The Senior Director of Data Strategy oversees and guides our Data Strategy team, architecting the data capture, measurement, and analytics needs for Wpromote’s enterprise clients. The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients. This team combines their expertise across multiple facets of digital measurement, digital marketing, and data science with deep subject matter solutions experts across our Data Analytics, Analytics Management & Engineering, and Reporting Solutions teams to define client measurement challenges, architect & deploy solutions, and guide clients toward incremental measurement maturity. The Sr. Director of Data Strategy will lead Wpromote's Data Strategy team, architecting data and measurement solutions for enterprise clients. Partner with a cross-functional team of exec-level leaders
How jobs are selected

Employer postings · Data from · Sources