Staff Product Designer, Provider Onboarding
AI summary of the role
Lead the redesign of Headway's provider onboarding from multi-page credentialing forms to an AI-agent-powered conversational experience, owning end-to-end flows from lead submission to first appointment.
What you’ll do
- Own end-to-end provider onboarding experience from lead to first appointment
- Design AI-agent-powered intake flows replacing manual credentialing forms
- Scale self-serve onboarding to minimize human intervention
- Prototype with Claude Code/Cursor/MagicPatterns and conduct provider research
What you’ll bring
- 8+ years product design experience with onboarding/conversion focus
- Shipped measurable conversion improvements thinking in funnels
- Experience designing agentic/AI-powered workflows
- Comfortable with AI prototyping tools (Claude Code, Cursor, MagicPatterns)
Technologies
Claude · Cursor · MagicPatterns · Claude Code · CAQH · NPI
About Headway
Headway helps therapists and psychiatrists accept insurance, run their practices, and receive referrals while helping patients and health plans access in-network mental healthcare faster.
Series D · 500–1000 people
Source and classification
Internal deployment & tooling · Evidence for this classification:
Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About the Role Every provider who joins Headway starts with onboarding — a multi-step credentialing process that collects licenses, CAQH data, NPI verification, payer enrollment, and more. Today, only ~20% of qualified providers make it from interest to their first appointment. That gap represents over $100M in unrealized annual revenue and, more importantly, tens of thousands of patients who can't access the care they need. We're not looking to optimize the existing form. We're looking to replace it. This role will lead the design of an AI-agent-powered onboarding experience that fundamentally reimagines how providers join Headway — transforming a
More from the job description
1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About the Role Every provider who joins Headway starts with onboarding — a multi-step credentialing process that collects licenses, CAQH data, NPI verification, payer enrollment, and more. Today, only ~20% of qualified providers make it from interest to their first appointme [... source excerpt omitted ...] involved through launch and iteration directly in code. We're looking for designers who are already working this way and see AI as a primary part of their workflow. In this role, you will: Own the end-to-end provider onboarding experience from lead form submission through credentialing to first appointment. You'll be the design anchor for the Onboarding pod, partnering with PM and Eng to drive the biggest conversion lever in our provider funnel. Design AI-agent-powered intake flows that replace manual, multi-page credentialing forms with intelligent interactions. You'll define what agentic onboarding looks like at Headway — new interaction patterns, trust signals, and automati [... source excerpt omitted ...] ndaries that don't yet exist in our design system. Scale our self-serve onboarding vision beyond v2. We've proven that product-led onboarding can dramatically improve conversion; you'll push this further, enabling providers to go from interest to credentialed with minimal human intervention. Start in planning mode, using tools like Claude.ai to clarify the problem space, understand data, and test initial assumptions. Prototype with Claude Code/Cursor and MagicPatterns to build and iterate on flows and IAs. Let AI generate the pixels and code while you define the right patterns, behaviors, and quality. Partner with product & Eng to decide when to move into production. Conduct
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