Executive Director, Field Engagement & Orchestration
AI summary of the role
This Executive Director role owns the CRM enablement product strategy and roadmap for Bristol Myers Squibb's commercialization, defining and optimizing CRM, marketing automation, and omnichannel orchestration capabilities across Oncology, Cardiovascular, and Neurology.
No longer in the current catalog. Last included 2026-09-09. Check the employer’s posting for availability.
What you’ll do
- Own CRM, Marketing Automation, and Omnichannel Orchestration product strategy and roadmap, aligning with Commercialization priorities and Therapeutic Area launch plans.
- Lead platform configuration, capability build, and optimization, defining standard templates and reusable assets for omnichannel execution.
- Manage platform data, segmentation, and personalization, partnering with Business Insights and Technology to define data structures and embed tagging and segmentation logic.
- Integrate CRM/MA with omnichannel engine and analytics, supporting next-best-engagement logic and closed-loop measurement.
What you’ll bring
- Minimum 15 years of experience in pharmaceutical, biotech, or life sciences with a strong background in commercial operations, field operations, omnichannel orchestration, or digital transformation.
- Minimum 10 years experience managing cross-functional programs and teams.
- Bachelor's degree required; advanced degree (MBA, MS, or equivalent) preferred.
- Proven leadership driving development of CRM platforms (e.g., Veeva, Salesforce) and integration with marketing automation platforms.
Technologies
Veeva CRM · Salesforce · Salesforce Marketing Cloud · CDP · CRM · Marketing Automation · Omnichannel Orchestration · APIs · Data Segmentation
About Bristol Myers Squibb
Global biopharma developing and commercializing medicines in oncology, hematology, immunology, cardiovascular, and neuroscience, with major marketed franchises and aggressive pipeline-building deals.
Public · 5000+ people
Source and classification
Internal deployment & tooling · Evidence for this classification:
careers.bms.com/working-with-us. Summary: The Executive Director is responsible for owning, from a Commercialization perspective, Bristol Myers Squibb’s CRM enablement capabilities. This role defines and executes the product roadmap that enables field and digital teams to deliver coordinated, compliant, and personalized engagement across Oncology, Cardiovascular, Neurology Therapeutic Areas. The Executive Director will be responsible for leading the translation of commercialization strategies and customer journeys into platform capabilities, configurations, and standards that scale across brands and channels. They will lead the design, build, and optimization of capabilities to deliver patient and HCP campaigns and journeys, ensuring robust data, segmentation, and testing practices are in place. This role will partner closely with Marketing, Sales, Medical, Market Access, Business
More from the job description
Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Summary: The Executive Director is responsible for owning, from a Commercialization perspective, Bristol Myers Squibb’s CRM enablement capabilities. This role defines and executes the product roadmap that enables field and digital teams to deliver coordinated, compliant, and personalized engagement across Oncology, Cardiovascular, Neurology Therapeutic Areas. The Executive Director will be responsible for leading the translation of commercialization strategies and customer jou [... source excerpt omitted ...] eting automation, and omnichannel orchestration capabilities, including measurement and reporting of business impact. This role is a key enabler of next-best-action capabilities. Responsibilities: Own CRM, Marketing Automation, and Omnichannel Orchestration Product Strategy and Roadmap Define the product vision and roadmap for Bristol Myers Squibb’s commercialization CRM, marketing automation, and orchestration capabilities (e.g., CRM, Marketing Cloud, CDP). Align platform strategy with Commercialization priorities, Therapeutic Area launch plans, and the broader omnichannel capability roadmap. Continuously assess user needs, platform performance, and industry best practices to up [... source excerpt omitted ...] d Quality Standards Partner with Legal, Regulatory, Compliance, and Privacy to ensure all CRM and marketing automation use is compliant with relevant regulations and data privacy requirements. Maintain SOPs, documentation, access controls, and audit trails for key CRM/MA processes. Oversee issue management (e.g., deliverability, data errors, platform defects) and coordinate timely resolution and root-cause prevention. Lead and Develop the Team Set clear goals, expectations, operating norms, and development plans for the team. Foster a culture of operational excellence, curiosity, collaboration, and continuous improvement. Manage Vendors, Partners, and Budget within Scope Over
Employer postings · Data from · Sources