Programmatic Account Manager - HoldCo
AI summary of the role
Manage and grow relationships with major agency holding companies (WPP, Omnicom/OMG, Publicis, Dentsu, Havas) and their operating agencies, ensuring they maximize value from Samba's audience targeting and measurement solutions.
What you’ll do
- Own day-to-day account management for a portfolio of holding company partners and their operating agencies
- Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities
- Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
- Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns
What you’ll bring
- Experience managing agency holding company relationships (WPP, Omnicom/OMG, Publicis, Dentsu, Havas)
- Deep understanding of programmatic advertising, DSPs, SSPs, DMPs, and audience activation
- Strong client-facing and consultative skills with ability to navigate matrixed organizations
- Ability to troubleshoot audience delivery and integration issues
Technologies
DSPs · SSPs · DMPs · audience targeting · measurement · programmatic · CTV · social platforms
About Samba TV
Samba TV uses automatic content recognition embedded in smart TVs to measure cross-screen viewership and power audience targeting and ad measurement for brands and agencies.
Private Late · 200–500 people
Source and classification
Customer adoption & accounts · Evidence for this classification:
Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. As a Programmatic Account Manager – HoldCo at Samba TV, you'll manage and grow relationships with major agency holding companies and their operating agencies. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas), drive audience activation strategies, and deliver
More from the job description
Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. As a Programmatic Account Manager – HoldCo at Samba TV, you'll manage and grow relationships with major agency holding companies and their operating agencies. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth within these holding company relationships. Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that. Requireme [... source excerpt omitted ...] ends, agency operating models, and CTV innovation within holding companies Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact. Samba may collect personal information directly fr
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