Senior Director of Product, Customer Data and Orchestration Platform
AI summary of the role
Architect the Central User Profile (Golden Record) as a shared service for marketing activation, personalization, and segmentation.
No longer in the current catalog. Last included 2026-09-09. Check the employer’s posting for availability.
What you’ll do
- Serve as product lead for Piano, defining and enforcing access, paywall, and subscription logic.
- Partner with marketing to prioritize known-first growth use cases (intelligent list identification, up-selling, cross-selling) to maximize customer LTV.
- Champion a warehouse-native Composable CDP model connecting best-of-breed tools directly to BigQuery.
- Lead integration of Piano across the portfolio, automating entitlement checks and subscription logic to reduce manual troubleshooting.
What you’ll bring
- 7+ years in digital product management with a strong track record in mobile app development and consumer engagement strategies.
- Demonstrated experience launching and scaling high-profile mobile products; DTC, media, or lifestyle brand experience is a strong plus.
- Deep understanding of mobile analytics, growth levers, A/B testing, and agile product processes.
- Proven leadership skills managing and mentoring product managers and cross-functional stakeholders.
Technologies
Piano · BigQuery · Composable CDP · Golden Record · Customer Data Platform · Identity Resolution · A/B testing · mobile analytics
About DotDash Meredith
Largest US digital and print publisher — 40+ brands (People, Allrecipes, Investopedia, Better Homes & Gardens) reaching 175M+ monthly users, monetized via D/Cipher contextual adtech.
Acquired · 2000–5000 people
Source and classification
Internal deployment & tooling · Evidence for this classification:
Job Title Senior Director of Product, Customer Data and Orchestration Platform Job Description About The Position | Major goals and objectives and location requirements The Senior Director of Product will serve as the strategic product lead and primary communication bridge for our emerging Customer Data and Orchestration Platform. This role is dedicated to evolving our technical architecture from 'session-based' to 'user-focused' by delivering a high-fidelity 'Golden Record'—a Central User Profile that harmonizes subscriptions, behavioral metrics, and customer history across existing data silos. Acting as a force multiplier for our marketing and data teams, this leader will refine our systems to automate complex data workflows, remove technical friction, and unlock scalable, data-backed customer growth opportunities. Hybrid 3x a week- (New York, NY) In-office Expectations: This
More from the job description
Job Title Senior Director of Product, Customer Data and Orchestration Platform Job Description About The Position | Major goals and objectives and location requirements The Senior Director of Product will serve as the strategic product lead and primary communication bridge for our emerging Customer Data and Orchestration Platform. This role is dedicated to evolving our technical architecture from 'session-based' to 'user-focused' by delivering a high-fidelity 'Golden Record'—a Central User Profile that harmonizes subscriptions, behavioral metrics, and customer history across existing data silos. Acting as a force multiplier for our marketing and data teams, this leader will refine our systems to automate complex data workflows, remove technical friction, and unlock scalable, data-backed customer growth opportunities. Hybrid 3x a week- (New York, NY) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Positions Contributions: Product Vision & Strategy Data Enablement: Architect the Central User Profile (Golden Record) to serve as a shared service, giving marketing teams a 'plug-and-play' data source for high-scale activation, personalization, and segmentation. Own Subscription & Entitlement Tech: Serve as the product lead for Piano. Define and enforce how we manage access, paywalls, and subscr [... source excerpt omitted ...] h-margin, "Known-First" use cases—such as intelligent list identification, intelligent up-selling, and precision cross-selling—to maximize the Lifetime Value (LTV) of the existing customer database. Evangelize Composable Architecture: Serve as the product champion for our warehouse-native Composable CDP model, advocating for an approach that connects best-of-breed tools directly to BigQuery. Continuous Optimization: Partner with marketing teams to drive the ongoing optimization of onsite marketing experiences to improve conversion and engagement. Execution & Delivery Removing Operational Friction: Lead the continued integration of Piano across the portfolio, focusing on autom [... source excerpt omitted ...] bscription logic to free up marketing and customer services teams from manual troubleshooting. Platform Orchestration: Partner with marketing teams to translate complex marketing requirements into automated orchestration logic, ensuring "Next Best Action" (NBA) signals are delivered seamlessly into customer engagement tools. Empower Marketer Autonomy: Design and own the central customer data that equips marketing leads with high-fidelity data to control audience segments and "Share of Voice". Identity Resolution & Bridge: coordinate the roadmap for the identity and access layer, focusing on "Identity Bridges" like newsletter sign-ups to link anonymous user intent with known profil
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