Go-To-Market Manager
AI summary of the role
This role is a GTM Manager for Fetch's Mobile App Campaign business, responsible for scaling an emerging offering into a repeatable, scalable operation.
What you’ll do
- Build and maintain scalable processes, trackers, and operating rhythms for campaign readiness and execution.
- Manage the campaign pipeline, proactively identifying blockers and dependencies to keep opportunities moving toward launch.
- Monitor campaign delivery and performance, diagnose underperformance drivers, and coordinate actions to improve outcomes.
- Coordinate cross-functional execution across Sales, Product, Tech, Implementation, and external partners.
What you’ll bring
- 5+ years in program management, business operations, advertising operations, GTM operations, or client solutions.
- Demonstrated experience managing complex, cross-functional programs or operational workflows with multiple dependencies.
- Strong analytical skills using data to monitor performance, identify issues, and drive decisions.
- Strong project management and organizational skills with ability to manage multiple priorities and deadlines.
Technologies
MMP · attribution · app-install campaigns · third-party advertising platforms · campaign operations · advertising operations · performance marketing · mobile app advertising
Source and classification
Customer adoption & accounts · Evidence for this classification:
culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch. About the Role: We’re looking for a highly operational, data-driven Manager to help scale our Mobile App Campaign business. As Manager, Mobile Apps GTM, you will play a critical role in turning an emerging offering into a repeatable, scalable business by building strong operational processes and ensuring campaigns launch and perform successfully. As the Manager, Mobile Apps GTM, you will own the day-to-day management and execution of App Engagement Offer campaigns, ensuring opportunities move efficiently from pipeline through launch, optimization, and ongoing performance management. You will serve as the operational quarterback across Sales, Product, Tech, Implementation, and external partners—keeping campaigns on track, identifying
More from the job description
What we’re building and why we’re building it. Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users. Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers. The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base. It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees. At Fetch, we value curiosity, adapta [... source excerpt omitted ...] bring the fun to Fetch. About the Role: We’re looking for a highly operational, data-driven Manager to help scale our Mobile App Campaign business. As Manager, Mobile Apps GTM, you will play a critical role in turning an emerging offering into a repeatable, scalable business by building strong operational processes and ensuring campaigns launch and perform successfully. As the Manager, Mobile Apps GTM, you will own the day-to-day management and execution of App Engagement Offer campaigns, ensuring opportunities move efficiently from pipeline through launch, optimization, and ongoing performance management. You will serve as the operational quarterback across Sales, Product, T [... source excerpt omitted ...] resolution, and creating visibility into the health of the business. This is a full-time role that can be held from one of our US offices or remotely in the United States. Role Responsibilities: Drive operational excellence: Build and maintain scalable processes, trackers, and operating rhythms that improve campaign readiness, reduce execution risk, and create consistency as the business grows. Manage pipeline & launch readiness: Maintain clear visibility into the campaign pipeline, proactively identify blockers and dependencies, and partner with Sales and cross-functional teams to keep opportunities progressing toward launch. Monitor & optimize campaign performance: Track campa
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