VP, Data Strategy
AI summary of the role
This role leads global data strategy for WPP Media's largest client, Amazon, driving data-driven marketing transformation across multiple business lines including XCM, Prime Video, and RMI.
What you’ll do
- Drive development and implementation of advanced data strategies for Amazon, leveraging WPP's full suite of data assets and technologies.
- Lead global data and technology transformation roadmaps aligned with client business outcomes, championing audience-first thinking using 1PD, 2PD, and 3PD data.
- Cultivate trusted advisor relationships with senior client marketing and data leads, translating business objectives into innovative data strategies.
- Influence design and customization of WPP's proprietary data and technology solutions including WPP OPEN, Open Intelligence, and Infosum.
What you’ll bring
- Experience designing and deploying data strategies for media and advertising with large, multi-line or multinational brands.
- Sophisticated understanding of the full AdTech/MarTech ecosystem—Data Clean Rooms, DSPs, CDPs, analytics, AI tools, and advanced measurement (MMM, MTA, Sales Lift).
- Ability to translate complex technical concepts into clear commercial solutions with exceptional executive presence across all stakeholder levels.
- Experience driving organizational transformation and building alignment across agencies, markets, and leadership levels in fast-paced environments.
Technologies
WPP Open · Open Intelligence · Infosum · Data Clean Rooms · DSPs · CDPs · MMM · MTA · Sales Lift · AI tools
About WPP Media
WPP's global media operating unit (formerly GroupM), planning and buying media for the world's largest advertisers via the WPP Open AI platform.
Public · 5000+ people
Source and classification
Deployment strategy · Evidence for this classification:
impact what’s done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity. ABOUT THE ROLE As the Global Data Strategy Lead, you will play a pivotal role in driving transformative growth for WPP Media's largest global clients. You will be instrumental in leveraging the power of data, technology, and AI to unlock incremental value from media investments, translating complex data capabilities into commercially viable and innovative solutions. This role demands a visionary leader who can spearhead the application of data-driven marketing, define sophisticated data
More from the job description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. 1265 – Global Data Strategy Lead About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com ABOUT WPP & OPENDOOR At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over [... source excerpt omitted ...] loped a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon. OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too. The unique OpenDoor partner [... source excerpt omitted ...] nd Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself an
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