Senior Marketing Engineer II

Who We Are At Apartment List, we’re transforming how people rent—making it smarter, easier, and a lot less frustrating. Our platform has already matched over 1.4 million renters with their next home, while helping properties fill units with the right residents. Backed by strong growth and a big vision, we’re building the future of renting—and inviting bold thinkers to help us shape it! About the Role This is a critical extension of our current MarTech function to bring Marketing Engineering across all our growth and marketing functions. Marketing is being rebuilt around AI: agentic workflows, a connected data foundation spanning renter behavior, pricing and supply signals, and channel engagement, and a fundamentally faster way of getting campaigns into market. You'll set the direction for where automation actually creates leverage — starting with our AEO and content engine, lifecycle marketing, and paid channels (Google, Meta) — and build outward from there. You'll partner with Marketing leadership with real license to challenge how things have always been done, and the technical depth to make those changes stick. Here's what you'll do as part of the team Define the technical vision and roadmap for how AI and automation get applied across marketing, prioritizing where agentic workflows create outsized leverage rather than incremental speed Build the data foundation connec [... source excerpt omitted ...] pricing/supply signals, channel engagement, and conversion outcomes, establishing it as the system every future automation and targeting decision runs on Design, build, and ship production agents and automations across AEO/content, lifecycle marketing, and paid channels, establishing the technical patterns future hires on this team will follow and acting at the principal builder leveraging Profound’s agent marketpace Lead the assessment of LLM data inclusion, selection criteria and help address gaps within OpenAI/Claude and others. Set the standard for how marketing rethinks core processes rather than just speeding them up — for example, defining the right human-in-the-loop mod [... source excerpt omitted ...] or content, or whether social can run largely off data we already have Establish the working relationship between marketing and engineering, ensuring marketing's systems and data requirements are integrated cleanly into the broader engineering org's standards Run every new workflow or automation as a testable hypothesis, and codify what works into playbooks, templates, and systems the rest of the team builds on Partner directly with content, lifecycle, and paid channel owners to find where the real friction and opportunity live, and translate technical builds into business impact for non-technical stakeholders Here are the skills and experience you'll need to be successful Must-