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NEXTMOVEFDE careers · United States
Biogen

Sr. Manager, Omnichannel Techno-Functional Business Analyst

AI summary of the role

This Sr. Manager role drives the delivery of omnichannel marketing capabilities within a SAFe Agile Release Train at Biogen, bridging marketing data, MarTech, and compliance.

What you’ll do

  • Drive delivery of MarTech and omnichannel capabilities within a SAFe Agile Release Train (ART), ensuring predictable execution through PI Planning, PI objectives, backlog readiness, and dependency management.
  • Act as a delivery and product leader, translating marketing, data, and compliance needs into clear epics, features, and stories that maximize business value.
  • Own and prioritize work that connects marketing data foundations to activation, ensuring data is fit for segmentation, personalization, decisioning, and measurement.
  • Ensure marketing consent and preferences are embedded end‑to‑end across MarTech and data workflows, from data ingestion through activation and reporting.

What you’ll bring

  • 7+ years of experience in a related field including at least 2+ years in the Biopharma industry
  • Experience delivering MarTech and omnichannel capabilities in an enterprise, regulated environment
  • Deep marketing data expertise including data sourcing, modeling, governance, segmentation, personalization, and activation
  • Hands-on SAFe delivery leadership experience including PI Planning, PI execution, backlog readiness, and dependency management

Technologies

MarTech · CRM · Snowflake · SAFe · Agile Release Train · marketing automation · decisioning platforms · consent management · data modeling · segmentation

About Biogen

Global biotech that discovers, manufactures, and commercializes therapies for neurological, neurodegenerative, and rare diseases (Alzheimer's, MS, SMA, Friedreich's ataxia).

Public · 5000+ people

Source and classification

Deployment strategy · Evidence for this classification:

About This Role: As a Sr. Manager, IT Omnichannel Techno-Functional Business Analyst in the Commercial Marketing data space, you will be a pivotal member of the Commercial IT team, where your expertise in Omnichannel data and MarTech tools will shine. This includes data product ownership, governance, model, and access. You will continue to drive innovation and industry best practices in Omni Channel Marketing Data space for existing and new disease areas. This role will be central to collaborating with across Cross-Functional IT Teams and US Business Stakeholder Teams. This role does not own enterprise data platforms or brand strategy, but it is accountable for ensuring marketing data foundations, consent, and MarTech capabilities come together in a coherent, executable omnichannel delivery roadmap. What You’ll Do: Drive delivery of MarTech and omnichannel capabilities within a SAFe
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Employer postings · Data from · Sources