Marketing Enablement Lead – Planning & Process Innovation
AI summary of the role
This role leads marketing enablement for PNC's Marketing organization, focusing on building and managing Adobe Workfront workflows and automations to streamline intake, resource allocation, and operational efficiency.
What you’ll do
- Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake and optimize resource allocation.
- Leverage Workfront and system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
- Translate complex data into clear, actionable narratives for technical and non-technical stakeholders.
- Collaborate with marketing, creative, product owner, and IT teams to ensure successful delivery of marketing projects.
What you’ll bring
- Proven experience building, configuring, and managing workflows and automations within Adobe Workfront.
- Deep, hands-on experience with Workfront, including Fusion automation and platform administration.
- Ability to translate complex data into clear, actionable narratives for diverse stakeholders.
- Strong project management and collaboration skills across marketing, creative, product, and IT teams.
Technologies
Adobe Workfront · Fusion automation · Workfront configuration · Workfront reporting · dashboards · CRM systems · Adobe Creative Cloud · digital asset management
About PNC Financial Services
Pittsburgh-based diversified financial-services group serving consumers, small businesses, corporations, and institutions through retail banking, C&IB, wealth/asset management, and a coast-to-coast branch/ATM network.
Public · 5000+ people
Source and classification
Internal deployment & tooling · Evidence for this classification:
Summary: As a Marketing Enablement Lead on the Planning & Process Innovation team, you will advance Marketing by building, configuring, and managing the workflows and automations that power our intake, resource allocation, and operational efficiency — with deep, hands-on Adobe Workfront expertise at the core of the role. You will be a key partner in leveraging platform data to drive visibility into throughput, bottlenecks, and process optimization opportunities that help Marketing operate as a well-run engine, and you will translate that data into clear, actionable insights for stakeholders. We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s operational, workflow, and automation capabilities and amplify their effectiveness. The ideal candidate is first and foremost a workflow and platform expert — proven in Adobe Workfront who also
More from the job description
Position Overview Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and activate it as an innovative growth engine for the business. We are investing in Marketing Enablement to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Ops Planning & Insights Lead who is passionate about turning data into action and building the workflows, automation, and operational discipline that allow Marketing to scale with speed and precision. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. Position Summary: As a Marketing Enablement Lead on the Planning & Process Innovation team, you will advance Marketing by building, configuring, and managing the workflows and automations that power our intake, resource allocation, and operational efficiency — with deep, hands-on Adobe Workfront expertise at the core of the role. You will be a key partner in leveraging platform data to drive visibility into throughput, bottlenecks, and process optimization opportunities that help Marketing operate as a well-ru [... source excerpt omitted ...] non-technical stakeholders. This team member needs to be a self-starter who is highly collaborative and adaptable, able to navigate ambiguity and drive outcomes across Marketing. You will be based in Pittsburgh, PA (or other Marketing hub). This role is designated as in-office. Responsibilities: Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency. Leverage Workfront and other system data to drive visibility into throughput, bottlenecks, and process optimization opportunities. Proactively identify inefficiencies in workflows and reporting structures and recommend sca [... source excerpt omitted ...] y, traceability, and trust in reporting outputs. Manage competing priorities and tight deadlines while maintaining accuracy and quality in a fast-paced, high-stakes environment. Qualifications: Workflow & Tool Proficiency Proven experience building, configuring, and managing workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency. Deep, hands-on experience with Workfront, with the ability to leverage system data to drive visibility into throughput, bottlenecks, and process optimization opportunities. Serves as a subject-matter expert on workflow design, automation (including Fusion automation), and plat
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