Director of Marketing Science Analytics & Commercial Intelligence (Customer Engagement Team)
AI summary of the role
Director-level role leading customer engagements and a team of consultants/analysts at a commercial analytics firm, delivering marketing mix modeling and related analytics to major advertisers.
What you’ll do
- Lead and cultivate customer engagements, managing a team of consultants and analysts in delivering analytics solutions to major advertisers.
- Strategically manage a portfolio of accounts, providing thought leadership and actionable insights across marketing mix models, media effectiveness, attribution, test-and-learn, pricing, segmentation, and investment optimization.
- Drive efficient, profitable customer delivery, ensuring adoption of technology and continuous improvement of delivery processes.
- Manage revenue and profitability goals, collaborating with VP CET Leadership on contract renewals, upsells, and account growth.
What you’ll bring
- Bachelor's degree or above in Business Analytics, Economics, Statistics, Mathematics, Marketing, or related field.
- 10+ years of experience in marketing mix modeling, digital media analysis, business-focused analytics, advertising effectiveness, or related statistical modeling.
- Proficient in Microsoft PowerPoint and Excel.
- Strong project management, customer management, and presentation skills.
Technologies
marketing mix modeling · digital media analysis · multi-touch attribution · test-and-learn · experimental design · pricing strategy · customer segmentation · marketing investment optimization · Microsoft PowerPoint · Microsoft Excel
About Analytic Partners
PE-backed commercial analytics platform and consulting partner helping Fortune 500 brands measure marketing effectiveness and optimize spend using GPS-E and ROI Genome.
Private Late · 500–1000 people
Source and classification
Deployment team leadership · Evidence for this classification:
for leading and cultivating Customer engagements and building and managing a team of consultants and analysts in the delivery of our solutions to major advertisers. The Director plays a prominent role as a customer and team lead with hands-on involvement in project management, business interpretation and application, Customer communication, insights/results delivery and ultimately the adoption of technology and the analytics program within the Customer organization. Directors are also expected to share new and innovative ideas, lead/participate in global corporate initiatives. You will collaborate with your peers by developing resourcing plans, managing revenue goals, and contributing to new business development. Strategically manage a portfolio of accounts and provide thought leadership to delight the Customer; Understanding Customer business objectives and provide actionable insights
More from the job description
Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 25 years. Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections. With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Poznan, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics. To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner. What you’ll be doing: The Director role is responsible for leading and cultivating Customer engagements and building and managing a team of consultants and analysts in the delivery of our solutions to major advertisers. The Director plays a prominent role as a customer and team lead with hands-on involvement in project management, business interpretation and application, Customer communication, insights/results delivery and ultimately the adoption of technology and the analytics program within the Customer organization. Directors are also expected to [... source excerpt omitted ...] resourcing plans, managing revenue goals, and contributing to new business development. Strategically manage a portfolio of accounts and provide thought leadership to delight the Customer; Understanding Customer business objectives and provide actionable insights and recommendations for analytic engagements including but not limited to Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Cross Media, or Multi-Touch Attribution, Test-and-Learn or Experimental Design, Pricing Strategy, Customer Segmentation Analyses and Marketing Investment Optimization. You will understand the differences and bridge gaps between various types of research & customer insights. [... source excerpt omitted ...] by communicating and managing expectations; planning, monitoring, evaluating, and reviewing progress; anticipating and diplomatically resolving potential issues with internal and Customer partners. Drive efficient and effective Customer delivery, with an eye on account profitability. Be a steward for adopting technology, utilizing standard delivery approaches, ensuring consistent and robust documentation, and continuously improving our delivery process Lead the team to develop and deliver insightful presentations that demonstrate tangible value and Customer impact. Providing expert consultative advice to Customers with confidence and clarity Infuse industry knowledge and busi
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