Manager, Marketing Effectiveness

AI summary of the role

This role leads high-impact marketing effectiveness and Marketing Mix Modelling programmes for international clients across industries like Luxury, Beauty, Retail, and Financial Services.

What you’ll do

Oversee end-to-end Marketing Mix Modelling and marketing effectiveness programmes from scoping to activation.
Manage multiple project teams and accounts, ensuring high-quality delivery, profitability, and client satisfaction.
Translate complex analytical outputs into strategic narratives for C-suite stakeholders.
Identify cross-sell/upsell opportunities and support global account growth.

What you’ll bring

6-9 years' experience in econometrics, MMM, or marketing effectiveness.
Bachelor's or master's degree in Statistics, Econometrics, Data Science, Economics, or related field.
Proficient in Python, SQL, Excel, and visualization tools.
Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling.

Technologies

Python · SQL · Excel · Databricks · Azure · Marketing Mix Modelling · Bayesian statistics · econometrics · regression · data visualization

Source and classification

Deployment team leadership · Evidence for this classification:

programmes for international clients across industries such as Luxury, Beauty, Retail, Consumer goods, Mobility and Financial Services. You will manage multiple teams and accounts, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients while driving business growth and talent development. More precisely, you will: Lead Projects Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation. Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth. Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients. Define, steer, and monitor project roadmaps using Ekimetrics’

More from the job description

Ekimetrics transforms how organizations make critical business decisions. Since 2006, we’ve been helping companies build sustained competitive advantage through AI-powered Managed Solutions. Our dual purpose is Competitiveness and Sustainability, because lasting leadership is built on both. Our solutions are a unique combination of people and technology. We combine our Eki.Decisions platform with embedded experts in marketing, commercial effectiveness, and data science, connecting decisions across business domains to drive real, positive, scalable, and lasting impact. With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we commit to responsibility and frugality in AI, systematically building competitive advantage, and being loyal to our values and DNA. Your Responsibilities As a Manager in Marketing effectiveness, you will lead high-impact programmes for international clients across industries such as Luxury, Beauty, Retail, Consumer goods, Mobility and Financial Services. You will manage multiple teams and accounts, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients while driving business growth and talent development. More precisely, you will: Lead Projects Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes, from scoping and data strategy through to modelling, [... source excerpt omitted ...] t drive client impact and business growth. Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients. Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines. Provide strategic oversight to clients, helping them optimize marketing spend, enhance campaign performance, and improve customer segmentation and ROI. Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches Continuously identify [... source excerpt omitted ...] anage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction. Lead talent development initiatives, including annual talent reviews and career development planning, Mentor project teams, guiding analytical workstreams, ensuring quality, and promoting knowledge sharing to develop team capabilities. Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities Recruit, align, and develop resources to build high-performing teams, retaining top talent. Encourage collaborati

How jobs are selected

Employer postings · Data from Sep 9 · Sources