GTM Engineer - ABM, Advertising and Growth Marketing
AI summary of the role
This GTM Systems Engineer role focuses on revolutionizing ABM, paid media, and growth marketing at Snowflake by building the technical backbone for real-time audience activation and personalized campaign delivery across hundreds of thousands of accounts.
No longer in the current catalog. Last included 2026-09-09. Check the employer’s posting for availability.
What you’ll do
- Streamline and optimize digital marketing, ABM, and growth marketing processes, including advertising campaign creation, audience segmentation, and offline workflows.
- Serve as the primary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap and translating strategic needs into production-ready AI solutions.
- Design and maintain Workato-based automation recipes and integrations that orchestrate lead routing, audience activation, and campaign operations across the GTM stack.
- Architect, build, and deploy AI prototypes and scalable automated workflows integrating LLMs and AI APIs to eliminate friction and drive efficiency gains.
What you’ll bring
- 4+ years of demonstrated experience in Marketing Operations or Revenue Operations within a high-growth SaaS environment.
- Expert-level, hands-on experience with Workato (required) — building and maintaining recipes, API connectors, and error handling for marketing automation workflows.
- Hands-on, expert-level experience with advertising solutions including LinkedIn, Google, Meta, Reddit, Influ2, Demandbase and industry-leading DSP’s.
- Strong proficiency in Python or JavaScript/TypeScript for building automation scripts and handling API requests.
Technologies
Workato · Python · JavaScript · TypeScript · SQL · Tableau · Looker · Power BI · LangChain · CrewAI · LinkedIn Ads · Google Ads
About Snowflake
Cloud-native data platform letting enterprises run analytics, AI/ML, and apps on governed data across AWS, Azure, and GCP without moving it.
Public
Source and classification
Internal deployment & tooling · Evidence for this classification:
ABM, Paid Media/Advertising, and growth marketing motions. This is a critical role that will leverage AI, CDP, and automation platforms to build the scalable technical backbone powering real-time audience activation, paid media operations, and personalized campaign delivery across hundreds of thousands of accounts. You'll partner closely with Marketing and Data teams to translate strategic vision into high-performing, measurable systems. WHAT YOU'LL DO: Streamline and optimize digital marketing, ABM, and growth marketing processes, including advertising campaign creation, audience segmentation, and offline workflows that enable boutique customer touchpoints at scale. Serve as the primary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap, fast-tracking automation priorities, and translating their strategic needs into production-ready AI
More from the job description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. GTM Engineer - ABM, Advertising and Growth Marketing We're searching for a high-impact, results-driven individual to join our team as a GTM Systems Engineer, focused on revolutionizing our ABM, Paid Media/Advertising, and growth marketing motions. This is a critical role that will leverage AI, CDP, and automation platforms to build the scalable technical backbone powering real-time audience activation, paid media operations, and personalized campaign delivery across hundreds of thousands of accounts. You'll partner closely with Marketing and Data teams to translate strategic vision into high-performing, measurable systems. WHAT YOU'LL DO: Streamline and optimize digital marketing, [... source excerpt omitted ...] mary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap, fast-tracking automation priorities, and translating their strategic needs into production-ready AI solutions. Partner with cross-functional, global Marketing teams and Data and Analytics to identify and scope opportunities for AI-driven solutions and technology adoption across teams. Integrate AI APIs, MCP Servers, and other automation tools to build agents and workflows that improve Marketing’s paid media and abm motions at scale. Design and maintain Workato-based automation recipes and integrations that orchestrate lead routing, audience activation, and campaign operations acro [... source excerpt omitted ...] e ad spend toward pipeline and revenue. Run structured experiments to evaluate AI tools, prompt strategies, and automation approaches - rapidly iterating from proof-of-concept to production. Create and maintain technical documentation and training materials to ensure adherence to operational best practices and increase team self-sufficiency. Build and manage CDP-driven audience pipelines — configuring audience syncs, match rate optimization, and suppression workflows to ensure paid media campaigns target the right accounts with minimal waste. Build and enforce outcome-specific campaign setup frameworks, accounting for differentiated requirements and KPIs across Paid Media and A
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